Unleash the Power of People to Drive Smarter Leadership, Stronger Teams, and Sustainable Growth

People Energy

Principles

36 Reframes to Shift How You

Think About People and Business

"When I first started the program, I had maybe 60 connections on LinkedIn but after using this process, I was able to grow that network to over 600 in just 5 weeks and land my dream job in sales working for a company that values me."

Gordon

"When I started the program, I was earning $48K at my previous position but now I am making $75K plus an annual $10K bonus at my dream job."This program changed my life."

Melanie

"I didn't just find a job, it changed my life. I had to lean in and trust the process quite a bit because this is not about just getting a job... it changed my career and my life. I am making substantially more money, 1.5X my original income."

Christina

People Energy

Principles

36 Reframes to Shift How You

Think About People and Business

Unleash the Power of People to
Drive Smarter Leadership, Stronger
Teams, and Sustainable Growth

"When I first started the program, I had maybe 60 connections on LinkedIn but after using this process, I was able to grow that network to over 600 in just 5 weeks and land my dream job in sales working for a company that values me."

Gordon

"When I started the program, I was earning $48K at my previous position but now I am making $75K plus an annual $10K bonus at my dream job."This program changed my life."

Melanie

"I didn't just find a job, it changed my life. I had to lean in and trust the process quite a bit because this is not about just getting a job... it changed my career and my life. I am making substantially more money, 1.5X my original income."

Christina

I'm on a mission to help growth-minded leaders turn

people challenges into their greatest competitive advantage

— and build businesses that scale with energy

What if the key to unlocking your business’s true potential lies in rethinking how people work and lead?

"People Energy Principles" offers 36 powerful reframes that challenge outdated assumptions and ignite new thinking about leadership, teamwork, and success. 

Through thought-provoking insights and compelling illustrations, Alicia equips CEOs, managers, and entrepreneurs to make smarter decisions, build stronger teams & drive sustainable growth.
 
Discover how small shifts can spark the big transformations.

I'm on a mission to help
growth-minded leaders turn

people challenges into their greatest competitive advantage — And Build Businesses That Scale With Energy

What if the key to unlocking your business’s true potential lies in rethinking how people work and lead?

"People Energy Principles" offers 36 powerful reframes that challenge outdated assumptions and ignite new thinking about leadership, teamwork, and success. 

Through thought-provoking insights and compelling illustrations, Alicia equips CEOs, managers, and entrepreneurs to make smarter decisions, build stronger teams & drive sustainable growth.
 
Discover how small shifts can spark the big transformations.

Meet Alicia J. Parr

Founder, Executive Coach, and Bestselling Author

Alicia J. Parr is the innovative founder of Performentor, revolutionizing HR with a behavior science-based approach and over twenty years of experience. She excels at creating learning cultures, fostering growth mindsets, and guiding high-performing teams. 

As an executive coach with deep expertise in psychology, marketing, and mass communication, Alicia empowers business leaders to succeed. She developed the Unleash People Energy™ model, reframing business as the conversion of people energy into economic value. 

With an enduring passion for understanding human performance and an impressive record as an endurance athlete, Alicia embodies the spirit of a disruptive leader dedicated to shaping the future of human resources.

Meet Alicia J. Parr

Founder, Executive Coach,
and Bestselling Author

Alicia J. Parr is the innovative founder of Performentor, revolutionizing HR with a behavior science-based approach and over twenty years of experience. She excels at creating learning cultures, fostering growth mindsets, and guiding high-performing teams. 

As an executive coach with deep expertise in psychology, marketing, and mass communication, Alicia empowers business leaders to succeed. She developed the Unleash People Energy™ model, reframing business as the conversion of people energy into economic value. 

With an enduring passion for understanding human performance and an impressive record as an endurance athlete, Alicia embodies the spirit of a disruptive leader dedicated to shaping the future of human resources.

This book is the ultimate catalyst for business leaders ready to rethink, realign, and reenergize their organizations. Instead of relying on outdated management tactics, you’ll find clear, actionable reframes that unlock the true power of  your people and fuel smarter, more sustainable growth. If you're committed to building a business that thrives on  energy, resilience, and real human connection, this book is your next essential tool.

Why Would I Share My Insights With You?
There Are Three Main Reasons...

First, I want to help you break free from conventional thinking. Too many leaders feel stuck because they’re following outdated assumptions that no longer work. I’m here to offer fresh, practical perspectives that will help you solve persistent business challenges & drive change.

Second, I want to show you how to harness human energy for success. When you understand how to tap into people's natural motivation and align it with your business goals, you can build high-performing, resilient teams that power sustainable growth.

Third, I want to give you simple, high-impact strategies you can use immediately. Each principle in this book is concise, actionable, and designed to spark insights you can apply right away to real-world leadership and business challenges.

This book is the ultimate catalyst for business leaders ready to rethink, realign, and reenergize their organizations. Instead of relying on outdated management tactics, you’ll find clear, actionable reframes that unlock the true power of  your people and fuel smarter, more sustainable growth. If you're committed to building a business that thrives on  energy, resilience, and real human connection, this book is your next essential tool.

Why Would I Share My
Insights With You? There Are Three Main Reasons...

First, I want to help you break free from conventional thinking. Too many leaders feel stuck because they’re following outdated assumptions that no longer work. I’m here to offer fresh, practical perspectives that will help you solve persistent business challenges & drive change.

Second, I want to show you how to harness human energy for success. When you understand how to tap into people's natural motivation and align it with your business goals, you can build high-performing, resilient teams that power sustainable growth.

Third, I want to give you simple, high-impact strategies you can use immediately. Each principle in this book is concise, actionable, and designed to spark insights you can apply right away to real-world leadership and business challenges.

Oh Yeah... There's FREE Bonuses too...

I wrote this book to not only shift how you think about leadership and people strategy, but to also provide a tremendous 
amount of value... so I'm throwing in FREE bonuses as well!

FREE BONUS GIFT #1:

The People Energy Audit + Pro Bono Growth Consult

Ready to uncover untapped growth potential in your team? Unlock immediate access to this 15-minute audit to assess how well your organization is harnessing people energy across purpose, roles, operations, and development. You’ll receive a personalized report with key insights—and the option for a free 20-minute consult to explore next steps for unlocking performance.

FREE BONUS GIFT #2:

Exclusive 10x8 Canvas Art Print
(Limited to the First 20)

This exclusive 10x8 canvas features original artwork inspired by Alicia’s signature quote: "A business is the conversion of people energy into economic value." Created to reflect the essence of her framework, this limited-edition print brings inspiration and meaning into your workspace.

Oh Yeah... There's
FREE Bonuses too...

I wrote this book to not only shift how you think about leadership and people strategy, but to also provide a tremendous amount of value... so I'm throwing in FREE bonuses as well!

FREE BONUS GIFT #1:

The People Energy Audit + Pro Bono Growth Consult

Ready to uncover untapped growth potential in your team? Unlock immediate access to this 15-minute audit to assess how well your organization is harnessing people energy across purpose, roles, operations, and development. You’ll receive a personalized report with key insights—and the option for a free 20-minute consult to explore next steps for unlocking performance.

FREE BONUS GIFT #2:

Exclusive 10x8 Canvas Art Print
(Limited to the First 20)

This exclusive 10x8 canvas features original artwork inspired by Alicia’s signature quote: "A business is the conversion of people energy into economic value." Created to reflect the essence of her framework, this limited-edition print brings inspiration and meaning into your workspace.

How To Claim Your Bonuses After You Order The Book:

1

Click the button below to order the book,
People Energy Principles, on Amazon.

2

Copy your Amazon order #
and head back to this page.

Having trouble locating your order#? 
Please click HERE for more instructions 
on how to locate.

3

Submit the form below to
claim your FREE bonuses!

How To Claim Your Bonuses
After You Order The Book:

1

Click the button below to order the book,
People Energy Principles, on Amazon.

2

Copy your Amazon order #
and head back to this page.

Having trouble locating your order#? 
Please click HERE for more instructions 
on how to locate.

3

Submit the form below to
claim your FREE bonuses!

Praise For "People Energy Principles" & Alicia...

"Alicia's expertise in human resources and organizational behavior has helped us transform our workplace. Through her deep understanding of people science, she has helped us identify and remove obstacles hindering our employees' performance, fostering an environment where they can thrive. Her strategic guidance has not only enhanced our team's work experience but also unlocked their full potential, driving our company's growth and success.”

~ Marc Pons, President, Chapel Hill Tire

“Alicia has been my secret weapon in business for years. As a fast-moving entrepreneur, I constantly face new challenges, and she has an unparalleled ability to shift my perspective, helping me find creative solutions I never considered. Her consulting firm has also been instrumental in navigating critical transitions with precision and strategy. If you’re looking for a true expert to transform the way you lead and grow, this book is a must-read.”

~ Leah Hazelwood, CEO & Marketing Strategist, Go Forth Marketing

“Alicia’s coaching approach has been very impactful to my development as a leader. Maximizing the impact of an entrepreneurial team requires clear and authentic communication of vision and purpose. As a technical entrepreneur, I was a capable builder, but my growth goals require me to more clearly articulate my purpose and values. Alicia guided my development of clarity and helped me hone my delivery to better connect with and motivate my team. The resulting alignment has been transformational for our productivity and morale.” 

~ Seth Patin, CEO & Technical Founder, LogistiVIEW

Praise For "People Energy
Principles" & Alicia...

"Alicia's expertise in human resources and organizational behavior has helped us transform our workplace. Through her deep understanding of people science, she has helped us identify and remove obstacles hindering our employees' performance, fostering an environment where they can thrive.

Her strategic guidance has not only enhanced our team's work experience but also unlocked their full potential, driving our company's growth and success.”

~ Marc Pons, President, Chapel Hill Tire

“Alicia has been my secret weapon in business for years. As a fast-moving entrepreneur, I constantly face new challenges, and she has an unparalleled ability to shift my perspective, helping me find creative solutions I never considered.

Her consulting firm has also been instrumental in navigating critical transitions with precision and strategy. If you’re looking for a true expert to transform the way you lead and grow, this book is a must-read.”

~ Leah Hazelwood, CEO & Marketing Strategist, Go Forth Marketing

“Alicia’s coaching approach has been very impactful to my development as a leader. Maximizing the impact of an entrepreneurial team requires clear and authentic communication of vision and purpose. As a technical entrepreneur, I was a capable builder, but my growth goals require me to more clearly articulate my purpose and values.

Alicia guided my development of clarity and helped me hone my delivery to better connect with and motivate my team. The resulting alignment has been transformational for our productivity and morale.” 

~ Seth Patin, CEO & Technical Founder, LogistiVIEW

Here's Everything You Get
With Your Book Purchase:

  • My brand new book, packed with tons of value that will not only shift how you think about people and business, but also equip you with actionable strategies to build stronger teams, lead smarter, and drive lasting growth.
  • BONUS GIFT #1: The People Energy Audit + Pro Bono Growth Consult
  • BONUS GIFT #2: Exclusive 10x8 Canvas Art Print (Limited to the First 20)

Thanks for taking the time to read this page, and I look forward to hearing your thoughts on the book!

Alicia J. Parr

Here's Everything You Get
With Your Book Purchase:

  • My brand new book, packed with tons of value that will not only shift how you think about people and business, but also equip you with actionable strategies to build stronger teams, lead smarter, and drive lasting growth.
  • BONUS GIFT #1: The People Energy Audit + Pro Bono Growth Consult
  • BONUS GIFT #2: Exclusive 10x8 Canvas Print Art (Limited to the First 20)

Thanks for taking the time to read this page, and I look forward to hearing your thoughts on the book!

Alicia J. Parr

Let's Connect.

Have questions? Feel free to contact Alicia and her team directly below. 
Let's connect & explore opportunities to collaborate and make a positive impact!

Let's Connect.

Have questions? Feel free to contact
Alicia and her team directly below.
 
Let's connect & explore opportunities to
collaborate and make a positive impact!
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